Making paperback great again

The Oscar Mondadori series is the most important Italian paperback catalogue. The rebranding and the restyling of the whole collection gave the Oscars a new identity, turning this vast territory into a big, yet harmonious, family.

Creative direction 

Leftloft

An additional innovative element is the “papercut” of the cover, which affords readers the chance to peek beyond the first page and invites them to discover instantly the spirit of the book, immersing themselves in the atmosphere of the work upon their first glance while still in the bookshop.

We designed the new Oscar imagining them as a big family made up of many small tribes. Each series is different from the others, but all are characterized by an expressive and refined pop iconography tailored to the requirements of each different book genre. Every leading author has a specific graphic universe all of his/her own, entrusted to “dedicated” artists or illustrators.

The title fonts follow a temporal logic, a stylistic timeline we have developed specifically for the Oscars, evolving in accordance with the period in which the texts first appeared (ranging from classical antiquity to contemporary best-sellers).